Chrysler (kry-slər) is an American luxury car brand and the longstanding premium marque of automaker FCA US LLC.
Before the 2014 creation of Fiat Chrysler Automobiles by the merger of Fiat S.p.A. and Chrysler, FCA US was known as Chrysler Group LLC, named after its founder Walter Chrysler.
History
The Chrysler brand was originally a premium luxury position competing with Cadillac, Packard, and Lincoln. Chrysler was the top brand in the portfolio of what was then known as Chrysler Corporation, led by its top model, the Imperial.
After the corporation decided to spin Imperial off as a separate brand in 1955 to better compete with Cadillac and Lincoln, Chrysler became the corporation’s number two brand, but still offered luxury and near-luxury products. Chrysler’s positioning of the Chrysler brand towards a mid-price brand caused Chrysler to kill DeSoto after 1961 and merge most DeSoto vehicles into the new Chrysler Newport. After the Imperial brand was dropped in 1975, Chrysler once again became the top brand.
Chrysler-Plymouth
Chrysler-Plymouth was a division that sold cars with both Chrysler and Plymouth brand names. The Chrysler models emphasized luxury, while the Plymouth cars stood for practicality. The division also sold the high-luxury Imperial brand until 1975.
During the 1980s the Chrysler division expanded its product line by marketing upscale versions of the Chrysler K platform. The Chrysler brand took on a similar role as Oldsmobile, Buick, or Acura by offering entry-level luxury cars of various types and sizes.
During the 1990s, more and more Chrysler-Plymouth dealers took on the Jeep and Eagle franchises as Chrysler Corporation began consolidated its dealerships throughout the United States. The Eagle franchise was eventually discontinued in 1998.
Chrysler
Following Fiat‘s acquisition of a 20% stake in Chrysler LLC, Fiat set a long-term goal of reviving Chrysler as a full luxury brand to compete again with Cadillac and other luxury brands.[3] The company stated in October 2009 that future plans for Chrysler brand vehicles include closer cooperation and shared development between Chrysler and Lancia, an upscale Italian automaker within the Fiat Group.[4] In 2011, the brand’s winged emblem was modified, eliminating the historic blue ribbon center which dated from the 1930s, replacing it with a blue-backed “Chrysler” nameplate. In May 2014, Fiat-Chrysler announced it would make the brand a mainstream brand with premium features.
Current Chrysler line-up
Chrysler 300c
Chrysler Pacifica
List of Chrysler vehicles
| 200 | 2011–2017 |
| 300 letter series | 1955–1965 |
| 300 | 1962–1971, 1979 |
| 300M | 1999–2004 |
| Airstream | 1935–1936 |
| Aspen | 2007–2009 |
| Cirrus | 1995–2000 |
| Concorde | 1993–2004 |
| Conquest | 1987–1989 |
| Cordoba | 1975–1983 |
| Crossfire | 2004–2007 |
| Delta | 2011–2014 |
| E-Class | 1983–1984 |
| Executive | 1983–1986 |
| Fifth Avenue | 1983–1993 |
| Imperial | 1926–1993 |
| Laser | 1984–1986 |
| LeBaron | 1977–1995 |
| LHS | 1994–2001 |
| Newport | 1940–1981 |
| New Yorker | 1939–1996 |
| Pacifica | 2004–2008 |
| Prowler | 2001–2002 |
| PT Cruiser | 2001–2010 |
| Royal | 1937–1950 |
| Sebring | 1995–2010 |
| TC | 1989–1991 |
| Town & Country | 1941–2016 |
| Voyager | 1988–2015 |
| Windsor | 1939–1961 |
| Ypsilon | 2011–2015 |
Concept cars
| Name | Year shown |
|---|---|
| Chrysler 200C EV | 2009 |
| Chrysler 300 | 1991 |
| Chrysler 700C | 2012 |
| Chrysler Airflite | 2003 |
| Chrysler Akino | 2005 |
| Chrysler Atlantic | 1995 |
| Chrysler C-200 | 1952 |
| Chrysler California Cruiser | 2002 |
| Chrysler CCV | 2000 |
| Chrysler Chronos | 1998 |
| Chrysler Citadel | 2000 |
| Chrysler ecoVoyager | 2008 |
| Chrysler Falcon | 1955 |
| Chrysler Firepower | 2005 |
| Chrysler Imperial | 2006 |
| Chrysler Java | 1999 |
| Chrysler ME Four-Twelve | 2004 |
| Chrysler Nassau (2000) | 2000 |
| Chrysler Nassau (2007) | 2007 |
| Chrysler Natrium | 2001 |
| Chrysler Norseman | 1956 |
| Chrysler Pacifica | 1999 |
| Chrysler Panel Cruiser | 2000 |
| Chrysler Patriot | 1993 |
| Chrysler Phaeton | 1997 |
| Chrysler Pronto Cruizer | 1999 |
| Chrysler Thunderbolt | 1941 |
| Chrysler Turbine Car | 1963 |
CONCEPT CAR CHRYSLER
SMTS – 1952 Chrysler C-200 GADM 14 CONCEPT
Mini Marque – 1955 Chrysler Falcon
MATRIX SCALE MODELS – CHRYSLER – PLAINSMAN CONCEPT 1956
ALEZAN – Chrysler 300 1991 CONCEPT
BANG SENG – Chrysler Thunderbolt 1993
BoS-MODELS – CHRYSLER – ATLANTIC CONCEPT 1995
(PIRANHA MODEL) M. Craig – Chrysler Atlantic 1995
Plan X 1995 Chrysler Atlantic Concept
NEO SCALE MODELS – CHRYSLER – ATLANTIC CONCEPT 1995
DIY – Chrysler Concorde CONCEPT
ALTAYA – CHRYSLER – ME4-12 FOUR-TWELVE 2005
NOREV – CHRYSLER – ME FOUR-TWELVE 2005
PROVENCE MINIATURE – CHRYSLER – ME FOUR-TWELVE 2005
EDICOLA – CHRYSLER – FIREPOWER SALONE DETROIT 2005
NOREV – CHRYSLER – FIREPOWER SALONE DETROIT 2005
chrysler cars
GLM-MODELS – CHRYSLER – IMPERIAL CG CLUB SEDAN 1931
MATRIX SCALE MODELS – CHRYSLER – IMPERIAL CUSTOM FIVE-PASSENGER PHEATON CABRIOLET #7803657 1933
WHITEBOX – CHRYSLER – IMPERIAL SPIDER OPEN LE BARON PHEATON 1933
EDICOLA – CHRYSLER – AIRFLOW 1934
REX TOYS – CHRYSLER – AIRFLOW 1935
WHITEBOX – CHRYSLER – AIRFLOW 4-DOOR 1936
IXO-MODELS – CHRYSLER – AIRFLOW SEDAN 1936
SOLIDO – CHRYSLER – WINDSOR 1940
SOLIDO – CHRYSLER – WINDSOR SOUTH BEND-POLICE 1940
SOLIDO – CHRYSLER – WINDSOR FIRE CHIEF – FIRE ENGINE 1940
MATRIX SCALE MODELS – CHRYSLER – TOWN & COUNTRY STATION WAGON 1942
ARTIGIANALE – CHRYSLER – TOWN & COUNTRY CABRIOLET 1945 PRESIDENTIAL WITH FIGURES HARRY TRUMAN
VITESSE – CHRYSLER – TOWN AND COUNTRY CABRIOLET OPEN 1947
VITESSE – CHRYSLER – WINDSOR SEDAN 1947
VITESSE – CHRYSLER – T&C CABRIOLET CLOSED 1947
VITESSE – CHRYSLER – TOWN & COUNTRY CABRIOLET 1948
NEO SCALE MODELS – CHRYSLER – NEW YORKER 4-DOOR SEDAN 1949
MATRIX SCALE MODELS – CHRYSLER – TOWN & COUNTRY CONVERTIBLE 1949
SOLIDO – CHRYSLER – WINDSOR COCA-COLA 1950
BoS-MODELS – CHRYSLER – SS COUPE 1952
GLM-MODELS – CHRYSLER – IMPERIAL LEBARON (C70) LIMOUSINE 1956
MINICHAMPS – CHRYSLER – NORSEMAN COUPE 2-DOOR 1956
ELIGOR – CHRYSLER – NEW YORKER CABRIOLET 1958
NEO SCALE MODELS – CHRYSLER – NEWPORT SEDAN 1961
NEO SCALE MODELS – CHRYSLER – NEWPORT STATION WAGON 1961
MATRIX SCALE MODELS – CHRYSLER – TURBINE 1963
NEO SCALE MODELS – CHRYSLER – IMPERIAL CROWN CABRIOLET 1963
DICKIE – CHRYSLER – TURBINE CAR CABRIOLET 1964
NEWRAY – CHRYSLER – TURBINE CAR CABRIOLET 1964
WHITEBOX – CHRYSLER – VALIANT ACAPULCO 1965
NEO SCALE MODELS – CHRYSLER – IMPERIAL CROWN COUPE 2-DOOR 1965
NEO SCALE MODELS – CHRYSLER – IMPERIAL LEBARON 4-DOORS SEDAN 1971
NEO SCALE MODELS – CHRYSLER – IMPERIAL SEDAN 4-DOOR HT VERSION 1 1971
EDICOLA – CHRYSLER – 180 1973
EDICOLA – CHRYSLER – 2 LITRES 1974
NEO SCALE MODELS – CHRYSLER – IMPERIAL SEDAN 4-DOOR VERSION 1 1975
NEO SCALE MODELS – CHRYSLER – TOWN A COUNTRY 1976 – STATION WAGON SW
NEO SCALE MODELS – CHRYSLER – IMPERIAL COUPE 1981
MATRIX SCALE MODELS – CHRYSLER – FIFTH AVENUE 1984
NEO SCALE MODELS – CHRYSLER – LeBARON CABRIOLET 1990
Alezan – Chrysler Le Baron Cabriolet
Alezan – Chrysler Le Baron Coupe 1994
CHRYSLER – C300
MOTOR-MAX – CHRYSLER – C300 COUPE 2-DOOR 1955
NEWRAY – CHRYSLER – C-300 CABRIOLET 1955
DICKIE – CHRYSLER – C-300 CABRIOLET 1955
NEO SCALE MODELS – CHRYSLER – 300B 1956
EDICOLA – CHRYSLER – 300E CABRIOLET 1959
NEWRAY – CHRYSLER – 300E CABRIOLET 1959
NEO SCALE MODELS – CHRYSLER – 300F COUPE HARD-TOP 1960
NEO SCALE MODELS – CHRYSLER – 300F CONVERTIBLE 1960
NEO SCALE MODELS – CHRYSLER – 300M 4-DOOR 2002
MOTOR-MAX – CHRYSLER – 300C HEMI 2005
NOREV – CHRYSLER – 300C HEMI 2006
NOREV – CHRYSLER – 300C HEMI 2006
CHRYSLER – VOYAGER
GLM-MODELS – CHRYSLER – VOYAGER 1994
Swiss-Mini – Chrysler Voyager 1994
CHRYSLER – PT CRUISER
AUTOART – CHRYSLER – PANEL CRUISER 2000
AUTOART – CHRYSLER – PT CRUISER 2001
Maisto – Chrysler PT Cruiser 2002
CHRYSLER – CROSSFIRE
NOREV – CHRYSLER – CROSSFIRE ROADSTER 2004
NOREV – CHRYSLER – CROSSFIRE COUPE
MOTORMAX – CHRYSLER – CROSSFIRE COUPE
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